Behavioral Targeting
Platform-A's behavioral targeting, powered by TACODA, combines the world’s most advanced behavioral targeting advertising network, proprietary technologies and advanced analytics to help advertisers uncover the online habits of their best customers and target like-minded people across the Web. Together with AOL’s premium content sites, and Advertising.com, the largest online advertising network, Platform-A makes it easier than ever for marketers to harness the full power of digital media to solve their marketing problems.
Here's how we do it:
- Smartest audience segments: The only network that uses comScore data to help define and test segments
- Planning tools: Assist with media allocation, reach and frequency, and audience composition analysis
- Pre- and post-campaign reporting: Helps marketers make informed decisions and build on the success of their campaign
- Consumer privacy protection: We never use sensitive information to target advertising, and our network advertising initiative gives consumers the ability to opt out of our network
- Clean network: A transparent list of premium sites, reviewed three times per week for offensive content